The last two decades has brought about a marketing revolution, with online advertising completely changing the way businesses reach out to consumers. TV ads and billboards are giving way to online advertising as the more traditional advertising methods are slowly fading away, and it’s easy to see why:

Not only does online advertising allow businesses to reach more consumers for a fraction of the price, it also allows companies to target specific demographics. When combined with real-time analytics, and the ability to closely monitor advertising spend, it’s no surprise that online advertising has become so popular. Online advertising has seen a wide variety of advertising models throughout its history; from banners with fixed monthly fees, to ads that run on a cost per impression basis, and with models constantly evolving, advertisers are able to tap into the potential of online advertising like never before.

However, none of these methods come close to the power and customizability which pay per click marketing offers you. The ability to bring in billions of people every single day means that pay per click marketing is quickly becoming an essential marketing strategy for every business.

But wait! Before you leave this page to sign up with a pay per click marketing company, it has a dark side you need to keep in mind.

With so many businesses all using pay per click advertising, and with money constantly changing hands, it has attracted an increasing number of fraudsters to the industry.

Known as click fraud, this activity can cause businesses to lose billions of dollars a year.